The Ministry of Tourism on Thursday signed a Memorandum of Understanding with Alliance Air Aviation Limited to boost domestic Indian tourism throughout the country.
The Ministry of Tourism endeavors to position India as a preferred tourism destination in the tourism generating markets whereas Alliance Air with its vast domestic network plays a vital role in the promotion of tourism in India.
The MoU was signed with a view to achieving the common purpose of joint domestic promotion and considering the need to synergize the activities of the Ministry of Tourism and Alliance Air in the tourism markets.
Alliance Air is the front runner in promoting the “Regional Connectivity Scheme” (RCS) of the Government of India which is being promoted under the Prime Minister’s UDAN (Ude Desh ka Aam Naagrik) scheme.
The objectives of the Memorandum of Understanding are to meet an integrated marketing and promotional strategy and a synergized campaign in association with Alliance Air.
The specific elements of promotional efforts undertaken include Advertising in the Print and Electronic Media, Participation in Fairs and Exhibitions, Organising Seminars, Workshops, Road Shows and India Evenings, Printing of Brochures and Collaterals, Brochure Support, Joint Advertising, inviting the Media and Travel Trade to visit the country under the Hospitality Programme, etc.
The Ministry shall be bringing together the travel tourism stakeholders to benefit from this MOU.